How to build your first online course and start generating revenue immediately for your business

EPISODE SUMMARY

 

In this episode of Chan With A Plan, host Max Chan speaks with Leslie Cason, founder of The Creative Enclave, a tech studio specializing in helping course creators build profitable online schools on Teachable and Kajabi. Leslie shares the fundamentals of creating a profitable online course, from finding the right expertise to monetize, what content should be in a course and how to ensure that your first course launch is a successful one.

 

QUOTES

 

• “The reality is [when it comes to finding the right free information is], that people are busy, they don’t have the time to go scouting all of this information on their own and you can’t really know who to trust because you can go on Youtube and find 20 different videos that are going to tell you 20 different things.” - Leslie Cason [6:03]
• “Video is going to be the best way to deliver your [course] content supplemented by downloads and text and PDFs and maybe even a community if you want to add that in.” - Leslie Cason [9:45]
• “What matters is not so much the amount of content [in a course] that you’re giving them but the end result, the end result is the most important thing in a course” - Leslie Cason [11:12]

 

TIMESTAMPS

 

• [1:12] Meet Leslie Cason
• [3:30] Benefits of creating an online course
• [4:25] How to find what expertise is worth creating a course on
• [5:43] Why would someone pay you for your expertise in your field when they can get similar information somewhere else for free
• [6:57] How to create demand for your course
• [9:17] The foundational materials when it comes to content for a course
• [10:53] Discussing the amount of content you should put into your course to justify the price
• [12:21] Average price to charge for a course for someone starting out in course creation
• [13:23] Difference between hosting your course on a third party site compared to hosting it on your own website
• [14:40] Researching a course idea that is in demand
• [15:50] Increasing engagement on your course sales page to generate more conversions
• [17:56] What additional upsells/add-ons can you create to supplement your main course sales
• [19:49] Evaluating what would be considered a successful course launch for first time course creators
• [21:33] Summarizing the planning to execution of a successful course launch
• [23:53] Contacting Leslie and discussing one of her successful course creator clients
• [26:15] Outro 

 

RESOURCES & RELEVANT LINKS

 

• The Creative Enclave
• The Creative Enclave Instagram
• The Creative Enclave Pinterest
• The Creative Enclave Facebook
• Leslie Cason on LinkedIn
• Chan With A Plan
• Max Chan On LinkedIn