The Ultimate LinkedIn Profile Guide for Marketers

EPISODE SUMMARY

In this episode of Chan with a Plan, Max Speaks with Jessica Bennett, Marketing & LinkedIn Strategist.

During this conversation Jessica discusses LinkedIn branding, content marketing, and how to grow in a non spammy way.

QUOTES FROM JESSICA

• “As a marketer, you're going to want to show off your marketing expertise and skills. So you could try and do like tutorials, so you could do like how to videos, like people like to learn on LinkedIn. They're really there for learning. So do one thing at a time.”
• “I think it really comes down to a mix because if you look at posts that use personal branding and kind of sharing your own personal life, people feel that they can get to know you and you like humanize the brand.”
• “I'm focused on relationship building, similar interests, finding out the obstacles. Then it's almost like them telling you, I need your help. You want them to tell you, but you have to probe them with questions.”

 

TIMESTAMPS

• [03:22] Jessica’s background
• [06:15] LinkedIn Newsletter
• [10:10] The About section
• [13:12] Work experience section
• [15:05] Skills section
• [19:00] Personal and professional content
• [22:20] Content strategy
• [25:38] Marketing generating opportunities
• [30:40] Sales navigator
• [38:00] How LinkedIn has changed Jessica’s life
• [39:25] One big career challenge for Jessica
  

 

RESOURCES & RELEVANT LINKS

• Jessica Bennett on Social Media:
  • LinkedIn
• Chan With A Plan
• Max Chan on Social Media